Alternative Comedy Writing: The Mindset and the Process
Breaking the rules is the easy part. The hard part is knowing which rule, and why the audience will thank you for breaking it.
Alternative comedy writing is comedy that treats its own form as something to play with. Where a conventional joke runs setup, punchline, laugh, an alt writer might stop the joke halfway, follow the premise into absurdity, explain the punchline until it becomes funny again, or turn a sketch into a social nightmare that never resolves. But underneath every successful subversion is the same thing every good comedy writer needs: a clear premise, a distinct point of view, and ruthless rewriting. This page is about that mindset and process. For a toolkit of named techniques with examples, see our companion guide to comedy writing techniques.
What makes it "alternative"
The label started as a description of who and where (the comedians who rejected the club circuit in late-1970s London and 1990s Los Angeles and New York), but it describes a writing attitude too. In practice, alt comedy writing tends to share a few habits:
- Form is material. The structure of a joke, a sketch or a special can itself be the thing that's funny.
- Voice over formula. A line that only you would write is worth more than a technically perfect joke anyone could have written.
- Commitment over explanation. The writer trusts the audience to catch up, and doesn't wink.
- Discomfort is allowed. Awkwardness, silence and failure can be part of the design, as in anti-comedy.
- Specific over universal. "Relatable" is not the goal; a precisely observed strange thing often turns out to be more relatable than a generic one.
None of this means alt writing abandons jokes. Mr. Show sketches flow into each other instead of ending, yet each one is built from tight jokes. I Think You Should Leave looks chaotic but its sketches are disciplined: one social error, escalated with absolute precision.
Know the structure you're subverting
You can't surprise an audience by breaking a pattern they haven't noticed. The best alt writers usually know conventional structure extremely well, which is exactly why their departures land.
The basic machine
Most comedy runs on expectation and surprise. The setup leads the audience to assume something; the punchline reveals a different, equally valid reading. The rule of three, misdirection, reversal and the callback are all variations on that machine (each is covered in the techniques guide).
Ways to subvert it
- Subvert the punchline: deliver the literal, mundane answer instead of the clever one (the anti-joke).
- Subvert the length: keep going long past the point a normal joke would end until repetition becomes its own joke.
- Subvert the frame: make the performance, the special or the act of writing the subject, as Bo Burnham's Inside does by turning the making of the special into its story.
- Subvert the genre: import the rules of one form into another: a stand-up hour structured like a lecture, a sketch that plays as a corporate training video.
- Subvert the contract: question why the audience is laughing at all, as Hannah Gadsby does in Nanette, or Stewart Lee does by commenting on his own set as he performs it.
Start with a premise
A premise is a specific, arguable idea with comic potential. It's the opinion or observation under the jokes. "Airports" is a topic. "Airports are the only place adults willingly line up to be patted down and then reward themselves with a nine-dollar pretzel" is a premise, because it has an angle.
Where good premises come from
- What genuinely bothers you. Irritation is fuel, provided you can find the absurdity in it.
- What you know that others don't. Your job, your family, your hobby, your weird expertise.
- What you're embarrassed about. The specifics of your own failures are rarely generic.
- A "what if". Take one rule of the world and change it (this is the "reverse world logic" approach described in the techniques guide).
- Something nobody else seems to have noticed. The best premises often start as "is it just me, or…".
Test a premise by asking: can I generate ten different jokes from it? If yes, it's a premise. If you can only find one, it might be a one-liner, which is fine, but it isn't a bit.
Finding your voice
Voice is the reason two comedians can take the same premise and produce completely different material. It's a mix of your point of view (what you think), your sensibility (what you find funny), and your style (how you say it). It's hard to fake and slow to find.
- Write a lot. Voice emerges from volume. The first hundred jokes sound like your influences; somewhere after that, you start to sound like yourself.
- Notice your own surprises. When you reread old material, mark the lines that feel like nobody else could have written them. That's where your voice lives.
- Stop imitating your heroes' surface. Borrow their methods (how they build, how they edit), not their tone or targets.
- Be honest about what you actually think. Many beginners write the opinion they think is funny rather than the one they hold. Audiences can feel the difference.
- Let your limitations become style. A flat delivery, a nervous energy, an overly formal vocabulary: lean in. Many distinctive comedians turned a supposed weakness into a signature.
Look at how differently alt writers sound: Julio Torres writes about objects and colours with a gentle, dreamlike precision; Maria Bamford builds whole sets out of voices for the people in her head and her family; Tim & Eric made public-access ugliness into an aesthetic. None of those voices could swap material.
A writing process that works
Every writer's process differs, but most professionals do some version of this.
- Generate without judging. A daily or regular session of pure output: premises, observations, lists, bad first drafts. Separate generating from editing; doing both at once kills both.
- Sort. Once a week, go through what you generated. Mark what has energy. Put the rest in an archive, not the bin.
- Draft. Turn the strongest ideas into full bits, sketches or scenes. Find the angle, the surprise, the escalation.
- Read it aloud. Comedy is rhythm. Anything you stumble over needs rewriting.
- Cut. Halve the setup. Move the funny word to the end. Remove anything that explains the joke.
- Test it. On stage, at a table read, in a writers' group. You don't know whether something works until strangers laugh or don't. (See how to workshop material.)
- Rewrite from the evidence. Follow the laughs you got, not the ones you planned.
Writing for different forms
Stand-up
Stand-up is written for the ear and for your mouth specifically. Write the way you talk, then edit until every word earns its place. Structure bits around premises, use act-outs to show rather than describe, and look for tags after each laugh. For an alt-leaning set, the form itself is open: songs, slides, characters and lectures all count, but each still needs a laugh rate the audience can feel.
Sketch
The core idea in modern sketch writing, popularised by the Upright Citizens Brigade school, is the game: the one unusual thing in an otherwise normal world, and the pattern by which it repeats and escalates. Establish the base reality fast, introduce the unusual thing, heighten it two or three times, and end at the peak. Alt sketch often bends this: Mr. Show linked sketches into chains; I Think You Should Leave fixates on a single person's refusal to back down; The Kids in the Hall mixed recurring characters with sketches built on mood rather than punchlines.
Character comedy
Start with a want, a blind spot and a voice. A character is funny when we see something about them that they can't. Write them a situation where the blind spot causes trouble, then let them double down.
The TV packet and pilot
Sketch and late-night shows typically hire writers from packets: a short set of sketches, desk pieces or segment ideas written in that show's style. Sitcom jobs usually ask for a spec script of an existing show or, increasingly, an original pilot. For a packet:
- Follow the submission instructions exactly: format, length, number of pieces.
- Write for the show's specific voice and cast, not a generic version of comedy.
- Lead with your strongest piece; readers may not reach the end.
- Prefer premises only you would think of over topical jokes everyone will submit.
- Be concise. Comedy readers see a lot of packets; short and sharp wins.
Look out for open submission calls and fellowships, and see our comedy writing opportunities page for where to start.
Online video and short-form
The first seconds matter most, the premise has to be instantly legible, and the format is often the joke (a fake ad, a POV, a tutorial gone wrong). Many current alt comedians built audiences this way before live careers; see comedy and digital media.
Writing about difficult subjects
Alt comedy has a long tradition of writing about grief, illness, mental health and politics. A few principles help:
- Write from inside the experience where you can, or with people who have it.
- Know your target. The joke should hit the absurdity of the situation or the system, not the person who's suffering.
- Specificity is respect. Precise detail reads as honest; vague generalisation reads as mockery.
- Earn the turn. If you move from comedy into sincerity, the material before it has to make the shift feel inevitable.
Our pages on comedy ethics and comedy and mental health explore this further.
Exercises to start today
- Ten angles. Pick an everyday object. Write ten different premises about it, each from a different attitude (angry, baffled, in love, suspicious, corporate).
- Break one rule. Write a conventional joke. Then write three versions that each break a different convention: stop early, go too long, deliver the literal answer.
- Change the world. Pick one rule of normal life and reverse it. Write a short scene where everyone treats the new rule as completely ordinary.
- Steal a format. Rewrite something personal as a document it doesn't belong in: a break-up as a product recall notice, a childhood memory as a planning application.
- Find the game. Watch a sketch you love and write one sentence describing its game. Then write a new sketch with the same structure and a completely different premise.
Then take the results somewhere with an audience. Writing is only half the craft; the other half happens on stage or at the table read. Our beginner's guide covers getting there.
Frequently asked questions
What is alternative comedy writing?
It is comedy writing that treats form as material: it questions the setup-punchline joke, the sketch's tidy ending or the sitcom's rules, and gets laughs from a distinct voice, surprising structure or a premise followed to its logical extreme. It still depends on craft; the rules are bent on purpose.
How do I find my comedic voice?
Write a lot about things you genuinely care about, notice which of your own lines sound like nobody else, and keep the angles that come naturally to you rather than imitating comedians you love. Voice tends to emerge from volume and honesty over time, not from deciding on a persona.
How do I write a sketch?
Start with a normal situation, introduce one unusual thing, identify the 'game' (the pattern that makes it funny), heighten it a few times, and end once you've hit the biggest version. Our comedy writing techniques guide covers heightening and the game of the scene in detail.
What is a TV comedy writing packet?
A packet is a writing sample submitted for a staff job, especially on sketch and late-night shows: typically a handful of sketches or segment pieces in the show's style. Sitcom jobs usually ask for a spec script or an original pilot instead. Requirements vary by show, so follow each call's instructions exactly.
How do you write comedy about mental health or other sensitive topics?
Write from inside the experience rather than at people living it, make sure the joke's target is the situation or the system rather than the vulnerable person, and test it with people who share that experience. Our comedy ethics and mental health pages go further.